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Handbook on tourism destination branding: With an introduction by Simon Anholt. Madrid, Spain: The World Tourism Organisation.
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Introductory Essay: Why National Image Matters – By Simon Anholt. Handbook on tourism destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
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“More importantly, we see a growing political commitment to the tourism sector in many countries. Given case studies illustrate concepts, present best practices from around the world and provide fresh insight into destination branding.
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Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding.
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Fig 1: The Nation Brand Hexagon Simon Anholt 2002. 2 See Brand America – The Mother of All Brands by Simon Anholt (Cyan Books, London, 2005).
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Famous researcher substantiates the position of S. Anholt (2009)thatbrandrefers to the collection of perceptions of a person about a product (or destination) based on the observable product (or destination) characteristics which differentiate it from all other products (or destinations), and thereby endowing it with...
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Branding by blogging: build your brand identity and online presence to the maximum using the power of blogs. Handbook on tourism destination branding. Anholt, Simon.; World Tourism Organization.; European Travel Commission.
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...Stephen Harrison Identity on board Bruce Peter People and places in Greenland Mark Nuttall Resonance and dissonance when the local and the global meet Peter Howard National branding Simon Anholt How cool is.
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